SHANNON.SHOW
Off air Weekdays 6–10 AM Pacific

About

Mark Shannon

43 years in radio. Owner and program director of Power88.FM, morning host, and — like most people at a station this size — the one who does the rack work.

Mark Shannon, smiling, outdoors under a tree in dappled light

I did not come to software from the web. I came to the web from radio. I have been in this business since 1983, when I talked my way onto the midnight-to-six Saturday shift at a country combo in Pascagoula, Mississippi by telling them I was eighteen. I was twelve.

What followed was the Gulf Coast, for a long time — ten stations across Mobile, Pensacola, Biloxi, Gulfport and points between — and most of the chairs in a station at one point or another: on air, music director, program director, station manager. Voiceover work the whole time, and still.

I was never the engineer. I just would not leave him alone. At every station I worked at the first friend I made was the engineer, and there were stretches where I spent three or four nights running out at a transmitter site chasing a fault with nobody paying me to be there. The gear carried the only thing that ever made me properly happy, and I was not going home until I understood it.

That is the same instinct that eventually wrote the software. I left radio for a while, moved to San Francisco in 2005, and started teaching myself to build for the web — first with a program that hid its own output from me, which I could not stand, and then by writing the code myself. No bootcamp, no degree. Just a long-standing refusal to let a box stay a mystery.

Now I own Power88.FM, program it, host mornings on it, and fix the rack when it stops. Everything on this site was built to fix something that was wrong at my own station first — and the through-line never changed: the small-market station is not a smaller version of a big one, and it keeps getting sold tools that assume it is.

The call letters

10 stations across Alabama, Mississippi and Florida, in the order I worked them, starting in 1983.

  1. 01 WGUD Pascagoula, MS The first one. Midnight to six, Saturdays. I was twelve.
  2. 02 WMML Mobile, AL Formerly WUNI — the station I grew up calling.
  3. 03 WABB Mobile, AL
  4. 04 WKSJ Mobile, AL
  5. 05 WJLQ Pensacola, FL
  6. 06 WXWY Robertsdale, AL Music Director
  7. 07 WQID Biloxi, MS
  8. 08 WVMI Biloxi, MS
  9. 09 WCPR Gulfport, MS
  10. 10 WKQR Citronelle, AL Station Manager
The record
  1. 2026

    Founder

    Station Compliance Nationwide

    Built when the FCC’s program chain security rule landed and it became obvious that the stations it would hurt most were the ones with nobody on staff to read it. A $149 kit, an $895 service, and a free reference library that stays free.

  2. 2026

    Founder

    ShowPrepPro Nationwide

    Daily show prep, sourced twice and readable on the air. Built by somebody who had spent years opening the incumbent’s Word document at 5am and wishing it were anything else.

  3. 2026 — present

    Voice of the Fair

    Solano County Fair Association Vallejo, CA

    The official title. And roughly how it is supposed to work in a market this size — the fairgrounds, the station and the morning show are all inside the same twenty miles.

  4. 2025 — present

    Founder and developer

    Cartwright Nationwide

    Started because Power88’s own traffic software had never once delivered a log the automation could import, and the fix turned out to be eight separate faults across two systems. It runs Power88 every day now, and it is being readied to run somebody else’s station — which is a different and much harder thing.

  5. 2023 — present

    Owner and Morning Show Host

    Power88.FM Solano County / I-80 corridor, CA

    Back behind the microphone, and this time it is my building.

    Launched in Fairfield in 2023 to prove that a digital station could still be a local one. Greatest hits of the ’70s, ’80s and ’90s, streaming-only, with a mobile rig that spends the summer at fairs and car shows.

    Owner, program director, morning host, and the person who fixes the rack when it stops. A station this size does not have departments — it has whoever is standing there.

  6. 2013 — 2025

    Global Vendor Manager

    Minted.com San Francisco, CA

    Twelve years working with vendors twelve time zones away, which teaches you one thing better than any other job could: what it feels like to need a single straight answer out of somebody and be unable to get it.

    That is the whole reason there is no support form on any site I run.

  7. Seven years

    General Manager, eight locations

    The UPS Store San Francisco Bay Area

    Anybody can type “real customer service” onto a website. Stand behind eight retail counters for seven years and you find out exactly what it costs you when you have not got it — it costs you the customer, and then they tell people.

    The code was written nights and weekends. This was the daytime.

  8. 2005

    Left radio · taught himself to write software

    San Francisco, CA

    I stepped out of radio and started teaching myself web development in Adobe Dreamweaver — a program built on the premise that you should not have to see what it was doing, and what it was doing, quietly, on my behalf, was writing an absolute mess. I could not fix any of it, because I could not see any of it.

    So I threw it out and learned to write the code myself. Then how to build software. I have been doing it ever since.

    Which is the transmitter all over again, twenty years later. I do not trust a box that will not tell me what is inside it, and I cannot leave one alone until I know. No bootcamp, no degree — just a long-standing refusal to let something stay a mystery.

  9. 1983 — 2005

    Air talent · Music Director · Program Director · Station Manager

    Ten stations Mobile · Pensacola · Biloxi · Gulfport · Pascagoula · Robertsdale · Citronelle

    Ten stations across the Gulf Coast, in four states’ worth of small and mid-sized markets. I moved around the way disc jockeys do, which is to say constantly — on air, music director, program director, assistant station manager. Most of the chairs, at one point or another. Voiceover work the whole time, and still.

    The full run is below.

    I was never the engineer and never had the ticket. But at every station I ever worked at, the first friend I made was the engineer, and I suspect a few of them wished I had not. There were stretches where I spent three and four nights running out at a transmitter site chasing a fault with nobody paying me to be there. Every one of those men explained it, patiently, at two in the morning, to a disc jockey who had no business being out there — and not one of them made me feel stupid for not knowing yet.

    That is the entire reason I will not do it to you.

  10. Late 1980s

    Air talent

    WMML 1410 (formerly WUNI) Mobile, AL

    The station I grew up on. WUNI — “you and I”, everybody said it Woonie — was what my mother had on in the house, and it had a mascot called the Wuni Bird you could telephone and talk to. It was some poor guy down the hall doing a voice. I was a kid, and as far as I was concerned there was a bird at the radio station and he would take my call. About once a week, for years.

    Mel Tillis bought the place in 1984 and changed the call letters to WMML, after his own stutter. A few years after that, they hired me.

    Same frequency, same building. I sat behind the microphone I had been ringing up as a small boy and played the same records I grew up hearing come out of it. Nobody gets over that.

    Which is why, when somebody hands me their station, I know exactly what I have got hold of. I have been on the other end of it — once a week, on the phone, talking to a bird.

  11. 1983

    Air talent — the first job

    WGUD AM/FM Pascagoula / Moss Point, MS

    Country, AM and FM combo. Midnight to six in the morning, one shift a week, Saturday night into Sunday morning.

    I was twelve. I told them I was eighteen, nobody checked anything back then, and I was not going to be the one to bring it up.

    Understand what that shift is, though. Midnight to six on a Saturday is the worst air shift in any building — it is what you hand the person with no leverage. Nobody sweet-talks their way into it. You take it because you cannot stay away from the place.

    Before that it was a bedroom, my mother’s Radio Shack microphone and a tape recorder, talking over records to an audience of nobody. Some kids want to be firemen.

Where a duration appears above instead of a year, that is because the duration is what I can state honestly. I am not going to invent dates to make the column line up.

What I'm good for
  • On air

    Mornings, imaging, live remotes, event hosting and voice work. 43 years of reps.

  • Programming

    Clocks, format, rotations, a music library that has actually been graded, and prep that holds up.

  • The back room

    Traffic and billing, automation, log delivery, FCC compliance, and the wiring behind all three.

  • Software

    Built for stations, by somebody who has to use it at 4pm on a Friday like everybody else.

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